A reliable way to assess the robustness of a product category is to observe both the “prospects of its raw material base” and “the scale of downstream demand.” On the material side, over 2024–2025 several industry reports project modest growth for the EVA (including foam and film) market: one estimate places the 2024 global EVA market size at around USD 9.72–13.27 billion, with a 2024–2030 Compounded Annual Growth Rate (CAGR) of 5 %–7 %. The Asia-Pacific region is projected to remain the largest and fastest-growing region, aligning with the fact that many case and carrying solution manufacturers are based in Asia.

From the “shell → carry → protection” demand pipeline, in 2023 the global carry-case (i.e. protective carrying cases) market was about USD 3.39 billion, and from 2024 to 2030 it is forecasted to grow at a CAGR of 6.6 %. Although not all of this is EVA-based, it underscores the expanding demand for protection-oriented shells. In a broader sense, the global protective-case market is estimated at about USD 25.8 billion in 2024 (across multiple categories including electronic device cases, tool cases, etc.), driven by device penetration and consumer goods upgrading.

On capacity and trade, China remains a crucial manufacturing and export hub for luggage, carrying goods, and related protective accessories. According to public customs data, China’s 2024 export value for travel goods and luggage was approximately USD 34.54 billion, accounting for nearly 40 % of global exports; the U.S. and Japan are among the top destination markets. This export structure directly influences EVA case orders and SKU preferences (e.g. preferences for lightweight, aesthetic surfaces) in key markets.

In the customization dimension, recent industry observations report that about one-quarter of consumers prefer carrying solutions with personalized design features (e.g. custom printing, engraving, special materials), fueling the premiumization trend. At the same time, upstream high-quality materials and processing costs have faced upward pressure of roughly 15 % in 2024–2025—forcing brands to re-balance price premium, margin, and configuration. These signals suggest a clear insight for EVA cases: one must push customization of visible differentiators (appearance, texture, structure) while keeping costs controllable.